How much should I spend on Google Ads?

Less than you think, to start. A small daily budget for a few weeks tells you what a click and an enquiry actually cost in your area, and that figure is the only sound basis for deciding what to spend. Committing a large budget before you know those two numbers is how most small businesses waste money on ads.

Do I pay the ad spend to you?

No. The account is yours and you pay Google directly from your own card. We do not bill ad spend through us or take a percentage of it, which means our fee does not go up when your spend does.

Can you guarantee my ad will be first?

No, and neither can anybody else. Ad position is decided by an auction against whatever your competitors bid, which changes constantly, and Google weighs the relevance of the ad and the page behind it as well as the bid. What can be done is making sure the budget is spent on searches worth paying for and that you can see what came back.

Service

Google Ads campaign setup in Toronto & the GTA

A search campaign set up properly, with tracking that shows what the spend actually brought in rather than how many people saw it.

Custom quote

Where: Done remotely; A screen-sharing session at a time we book. Nothing to drop off or carry.

Get a quote for this service Ask a question

Google Ads campaign setupSoftware and web

Starting prices

Account and campaign setup
Custom quote
Priced on the number of campaigns and the competitiveness of the keywords.
Conversion tracking and analytics
Custom quote
So the report shows enquiries, not impressions.
Monthly management and reporting
Custom quote
Optional. Ad spend is separate and paid directly to Google by you.

Starting prices in Canadian dollars, excluding tax and parts. The final figure is confirmed in writing after diagnosis, and nothing is charged that you have not agreed to first.

What this includes

Keyword research around what your customers actually type
Campaign, ad group and ad copy built and reviewed with you
Negative keywords set from the start, so budget is not spent on the wrong searches
Conversion tracking wired to calls and form submissions, not just clicks
A monthly figure for what was spent and what came back

Worth knowing

Quoted rather than listed, because the work depends on how many campaigns you need and how competitive your keywords are. Ad spend is paid by you, directly to Google, in your own account -- we never bill it through us or take a cut of it. Nobody can promise you a position or a number of leads, and anybody who does is guessing.

Common questions

How much should I spend on Google Ads?: Less than you think, to start. A small daily budget for a few weeks tells you what a click and an enquiry actually cost in your area, and that figure is the only sound basis for deciding what to spend. Committing a large budget before you know those two numbers is how most small businesses waste money on ads.
Do I pay the ad spend to you?: No. The account is yours and you pay Google directly from your own card. We do not bill ad spend through us or take a percentage of it, which means our fee does not go up when your spend does.
Can you guarantee my ad will be first?: No, and neither can anybody else. Ad position is decided by an auction against whatever your competitors bid, which changes constantly, and Google weighs the relevance of the ad and the page behind it as well as the bid. What can be done is making sure the budget is spent on searches worth paying for and that you can see what came back.

Where we work

We cover Toronto and the surrounding Greater Toronto Area, including North York, Scarborough, Etobicoke, Markham, Richmond Hill, Vaughan, Mississauga, Brampton. Work is done at our bench or at your home or office, whichever suits the job, and we will tell you which one actually makes sense rather than defaulting to the more expensive option.